Copywriting
“DISCOVER THE SECRETS TO SELLING YOUR TECHNOLOGY PRODUCT
AND GETTING THE SALES YOU DESERVE”
Greetings Tech-Savvy Entrepreneur,
We have never met. I would not know you if I stood next to you. But if you have found us and you are reading this, there are a couple of important things I can already say with great confidence:
1) You know your stuff – You have studied hard, researched well and worked your tail off to come up with a world class solution to a technology problem people experience every day.
2) Those other guys – You know – your so-called comptetitors, get lots of media coverage and loads more customers than you (how can that possibly be I hear you ask)
3) They don’t get it – People should be using sledgehammers to bust through your door to get your product because it truly is the best on the market.
OK. Some of that was a bit of a generalization, you might just be starting out in selling your product, but I know you get the idea.
In summary, you are not getting the results from your marketing you expected and well deserve.
No-one can blame you for thinking:
“Is this really as good as it ever gets?”
The answer is most definitely no and I am going to tell you why, and most importantly – how to fix it.
This next bit is quite specific and proven time and time again to be true.
The skillset needed to write successful, “get money in the bank” sales material for technology products are an unusual mix, highly specialized and very hard to find.
Stay with me here for a moment so I can explain……….
When a potential customer is asked to think about your product they have 3 internal dialogues churning round in their heads over and over again:
1) What their head is telling them about technology generally. It is good, it is bad, it is taking over the world and should be controlled, it is amazing and should be embraced at every opportunity.
2) What their head is telling them about the particular area of technology your product lives in. These are deeply rooted convictions based on previous experiences with you, the market at large, interaction with your competitors, what they have read in journals, whitepapers and blogs.
3) What their head is telling them about your product specifically. This is based on conclusions already jumped to using what they “know” from the first two items above and, most importantly, whatever you have been able to plant in their heads about your product.
That’s what Tech Smart Copywriting is all about. We are proven experts at dealing with those internal dialogues and crafting customized material that persuades, moulds and motivates your customer, with copy so compelling, benefits so obvious and advantages so appealing, they cannot live without taking action and purchase your product.
When I say crafting customized material, I mean that quite literally. People can often read something about a product and feel “a buzz”. But this alone does not get them to purchase. We need to generate that buzz and then develop a strong emotional bond to making a purchase.
Sadly, this is where the majority
of technology businesses fail.
Having created a fantastic product, they fail to realize the importance of the sales message that is out in the marketplace, in front of their customers.
The technology business moves at the speed of light, and technology customers are notorious for their tiny attention spans, particularly when they are in research mode, on the hunt for a particular product or service. They will scan material for a scant few seconds, make a lightening fast assessment and instantly decide whether to stay and find out more about your product – or abandon you and move onto the next provider.
Your future and that of your product are decided in those scant few seconds.
You only get one chance to show them you have the answer they are looking for.
Being able to capture your customers attention and firmly hold it long enough to deliver enough information to make an informed decision about your product is a skillset few people have the focus and dedication to develop.
The person writing your copy needs to have an intimate understanding of how technology works and why people buy. The copy need to be balanced, providing enough technical detail to be exciting and credible, without being overwhelming, confusing or downright scary.
This is not something we create overnight. We need to to really understand your product, get into the nitty gritty of the features, benefits and advantages of your customers should expect and be wildly excited about getting hold of.
The result is copy that makes your product the slam dunk, must have, no-brainer choice in your marketplace, delivering guaranteed value your competitors would be scared to try and copy.
And make no mistake, red-hot sales material that gets money in the bank is one of the most valuable assets your company can get hold of.
It does not matter how smoking-hot your product is, no sales means no profit. And no profit means you are heading for the rocks – fast.
Here’s how we get the best results:
- Send us a brief summary of your business, your current marketing objectives, what has been working well for you and what has not been working.
- We will review this information, then arrange to have a quick chat on the phone with you to discuss your business situation and guage whether we are a good fit and can deliver fast and effective results.
- We will then provide a quote outlining the scope of the project, the deliverables, timeframe and cost. 50% of the total fee is payable on acceptance of the quote. The remaining 50% is payable on completion of the project.
- Depending on the type of project, we may need to talk to staff and customers to gain a deeper understanding of the product and your market.
- A draft is delivered to you on the agreed date.
- We make any tweaks and adjustments necessary following your review and deliver the final copy on the agreed date – and there you have it.
Our Guarantee Is Simple
We keep working until you are satisfied. If that means a complete re-write, that’s what we will do. (just so we are clear – no-one has ever asked for a rewrite yet!)
I encourage you to get in touch with us to see how our passion for technology and love of marketing can propel your business to new successes and greater profitability.
Regards,
Craig Woolven
Head Writer
Tech Smart Copywriting
craig@techsmartcopywriting.com
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
