Tech Smart Copywriting http://www.techsmartcopywriting.com Copywriting and Marketing Specialists For Technology Businesses Sun, 01 Aug 2010 12:32:47 +0000 http://wordpress.org/?v=2.9 en hourly 1 The Thingamajig Connects To The Whoosawhatsit. http://www.techsmartcopywriting.com/the-thingamajig-connects-to-the-whoosawhatsit http://www.techsmartcopywriting.com/the-thingamajig-connects-to-the-whoosawhatsit#comments Fri, 15 Jan 2010 10:31:14 +0000 Craig http://www.techsmartcopywriting.com/?p=154 I was reviewing some existing copywriting material for a client this week.  This was printed marketing material aimed at delivering new clients.

The first thing that struck me was the use of language right up front the target client may not immediately know and understand. Now, being in the business of writing about “technical stuff” means dealing with product specific jargon is a daily event.

But early in the marketing process, simpler is usually better. It is so easy to get all wrapped up in the complexity of the product and our want to get it all out in one sentence, we lose the prospect in a sea of confusion.

Once you have established “a conversation” with the new prospect, piqued their interest and gained their trust, then increase the complexity of the message.

Talk Again Soon,

Craig

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